From Banker in London to Leader in Agribusiness: Meet Catherine Krobo Edusei
Catherine Krobo Edusei saw an opportunity in Ghana’s food market in 1997. At the time, fresh herbs and quality produce were not readily available, leaving many consumers dependent on imported or dried alternatives.
After spending about 10 years working in banking in London, Krobo Edusei returned to Ghana. Instead of pursuing another corporate career, she decided to build a business.
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That decision led to the creation of Eden Tree, a fresh-produce company that has grown into a major player in Ghana’s agriculture and food supply industry.
The company started as a small agricultural venture before expanding to supply fruits, vegetables, herbs and other fresh produce to supermarkets, catering businesses and other customers.
However, Eden Tree’s growth went beyond simply growing and selling food.
The company built a network of more than 375 outgrower farming families and developed a portfolio of more than 80 varieties of produce.
This enabled Eden Tree to connect farmers to wider markets while developing systems for sourcing, packaging and distributing fresh produce.
Krobo Edusei was therefore not just selling vegetables; she was building a supply chain around a fragmented agricultural market.
Nearly three decades after its establishment, the business has attracted institutional investment.
In 2026, Pangea Africa and Black Star Africa acquired a majority stake in Eden Tree, while Investisseurs & Partenaires exited its investment in the company. The financial details of the transaction were not disclosed.
Following the deal, Krobo Edusei moved into the role of Founder Emeritus and remained on the board, while Grant Webber took over as Chief Executive Officer.
The growth of Eden Tree highlights how opportunities in African agriculture can extend beyond farming. By connecting farmers, suppliers and customers, the company transformed an idea centred on fresh produce into a structured business capable of attracting institutional investment.
The Eden Tree story also demonstrates how value can be created across the agricultural value chain through sourcing, distribution, packaging and market access.
What began as an effort to make fresh herbs and quality produce more readily available has grown into a business that has attracted African private capital.
For entrepreneurs in Ghana’s agriculture sector, the journey offers a simple lesson; identifying a market gap and building the systems around it can turn a small agricultural idea into a scalable business.
ANAS/VPO
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