10 Ghanaian celebrities who have successfully crossed into other industries

For years, Ghana’s music and entertainment industry has provided celebrities with a powerful platform to build influence and connect with audiences. But some of the country’s biggest names have refused to limit themselves to the stage or screen. Leveraging their visibility and experience, they have established careers and businesses in completely different sectors. From hospitality and real estate to food, transportation, wellness, and television, these personalities have successfully expanded their brands beyond their original careers. Here are some Ghanaian musicians and entertainers who have made notable moves into other industries. 1. D Black – Hospitality and Events Desmond Blackmore, popularly known as D Black, is one of the Ghanaian musicians who has strongly established himself as an entrepreneur. While he is widely known as a rapper and record executive, his business interests have taken him deep into Ghana’s hospitality and events industry. D Black has invested heavily in hospitality and nightlife, establishing popular venues such as ONYX, Oasis Lounge, and La Maison Restaurant & Lounge. His events company, Livewire Events, has also played a significant role in organising major entertainment and social gatherings. His transition demonstrates how an artiste can use the network and audience built through music to establish businesses that operate beyond music. 2. Shatta Wale – Transport and Technology Charles Nii Armah Mensah, popularly known as Shatta Wale, has also extended his brand beyond music. The dancehall musician has ventured into the transport and technology space through his association with Shaxi, a ride-hailing business. He has also been involved in the mobile phone business, giving him a presence in a sector that has little connection to music. Shatta Wale’s business moves reflect his broader approach to building a brand that is not solely dependent on music releases, concerts, and royalties. 3. Stonebwoy – Agriculture Livingstone Etse Satekla, popularly known as Stonebwoy, is another musician who has ventured outside the entertainment industry. The award-winning dancehall artiste has shown interest in agriculture, particularly through his involvement in rice production. His move into agriculture is significant because it places his celebrity brand in a sector that directly contributes to food production and Ghana’s economy. Rather than restricting his investments to businesses commonly associated with celebrities, Stonebwoy has explored an industry that requires a completely different approach and business model. 4. Reggie Rockstone – Food and Hospitality Reginald Yaw Asante Osei, popularly known as Reggie Rockstone, has successfully combined his entertainment career with his passion for food and hospitality. The Hiplife pioneer is associated with Rockz Waakye, a food business built around one of Ghana’s most popular local dishes. Reggie’s transition is particularly interesting because food and music are two very different businesses, yet he has managed to use his personality and public profile to build interest in his food venture. 5. Becca – Wellness, Beauty and Real Estate Singer Rebecca Akosua Acheampomaa Acheampong, popularly known as Becca, has also expanded her interests beyond music. The award-winning singer has ventured into the wellness and beauty industry, building a brand around lifestyle and personal care. Her interests also extend into real estate and property development, giving her a presence in one of the most lucrative sectors of Ghana’s economy. Becca’s transition shows how entertainers can move from using their image primarily for music to building businesses around lifestyle, beauty and property. 10 Ghanaian celebrities who have kept their relationships private 6. Nana Ama McBrown – TV presenting, Marketer Nana Ama McBrown represents a different kind of transition. Although she became one of Ghana’s most recognisable faces through acting, she successfully established herself as a television presenter and host. Her ability to connect with audiences, entertain guests and lead conversations helped her move from being primarily known as an actress to becoming one of Ghana’s most sought-after television personalities. McBrown has hosted major television programmes and developed a distinctive presenting style that has made her a household name beyond the film industry. She has consequently built a career in television that is almost as recognisable as her acting career. She has also built a strong career in advertising, working with major brands and establishing herself as one of the most sought‑after brand ambassadors in Ghana. 7. Salinko – Real Estate, Food and Beverages Abraham Kofi Davis, popularly known as Salinko, has also explored business outside acting and entertainment. The Kumawood actor has ventured into real estate as well as the food and beverage sector. His business interests demonstrate how entertainers can use their visibility to pursue commercial opportunities in industries where long-term investment and entrepreneurship are key. Real estate, in particular, offers opportunities that are different from the short-term nature of acting and entertainment projects. 8. Bill Asamoah – Food Business Veteran Kumawood actor Bill Asamoah is another entertainment personality who has successfully ventured into the food industry. He owns several fast‑food restaurants in Accra, diversifying his career beyond acting and establishing himself as an entrepreneur. Known for his roles in numerous Ghanaian movies, Bill Asamoah has explored entrepreneurship outside acting. For an actor whose career has largely been associated with film, moving into food represents a diversification of his professional interests. It also reflects a growing trend among Ghanaian entertainers who are looking beyond the screen for opportunities to build sustainable businesses. 9. Mzbel – Entertainment and Hospitality Singer and entrepreneur Mzbel has also built interests beyond music. The musician has remained involved in entertainment while expanding into hospitality and other lifestyle-related ventures. Mzbel’s journey is notable because she has managed to maintain her identity as an entertainer while exploring businesses that do not depend entirely on releasing music. Her hospitality ventures have allowed her to tap into Ghana’s growing leisure and entertainment market, with restaurants and popular children’s playgrounds located in parts of Accra. 10. Salma Mumin – Fashion and Food Actress and entrepreneur Salma Mumin has built a business portfolio that extends well beyond her career in the Ghanaian film industry. She is the founder of Lure by Salma, a fashion brand that has allowed her to establish herself in the fashion and lifestyle space. Salma has also ventured into the food industry with Salma’s Eatery, giving her another business platform outside acting. Through these ventures, Salma has positioned herself not only as an actress but also as a fashion and food entrepreneur. For these personalities, entertainment provided the platform, but entrepreneurship and career diversification have helped them build identities that extend far beyond the stage and screen. FG/EB “We Can Do Something Amazing” – Shirley Frimpong Reveals Big Plans for Ghana’s 70th Anniversary Film Source: www.ghanaweb.com
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