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Sports News of Monday, 30 March 2020

Source: sportscorna.com

Hearts MD affirms Cloud Africa partnership


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Managing Director of Hearts of Oak, Frederick Moore has confirmed his side’s partnership with the continent’s leading Financial Technology Company, Cloud Africa.

Reports in the local media suggested the capital-based giants Hearts of Oak have agreed on a long-term partnership contract with Africa’s leading Fintech firm.

Buttressing the reports, Frederick Moore confirmed his outfit has sealed a strategic partnership with Cloud Africa.

“Cloud Africa is one of the companies we’ve got strategic partnership with. What we are aiming to achieve is to balance sponsorship with commercial activity so there are some companies that we are going into strategic partnership with for commercial activity” he told Kumasi FM.

“Sponsorship is somebody giving you money and hoping that you do marketing for them, strategic partnership is both of you creating a product that you both benefit.

“That to me, is much more sustainable than the company giving you money. They can change their mind when the board, the management or the CEO changes.

“When you get strategic partnership with a company. It is much stronger because both parties benefit. It’s not just Goil and Cloud Africa, there are more.

Cloud Africa Ghana was incorporated in Ghana in 2015. It is the Ghanaian subsidiary of Cloud Africa Ltd, headquartered in London, United Kingdom.

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