You are here: HomeEntertainment2005 10 27Article 93021

Entertainment of Thursday, 27 October 2005

Source: GNA

Ghana is fifth best in Guinness consumption

Accra, Oct. 27, GNA - Ghana ranks fifth in the world in the consumption of Guinness Stout, an alcoholic beverage, which is brewed and sold in 150 countries across the globe.

Statistics from Guinness Ghana Breweries (GGB) sources, producers of the drink, put Ghana's consumption rate at more than 10 million glasses a day, pegging it only behind Ireland, The Americas, Nigeria and the Cameroon.
These details were revealed at the launch of a new advertising commercial by GGB at the La Palm Royal Hotel in Accra on Thursday. Entitled: "Power's Back," the new commercial marks a new approach for the Michael Power character, who is now portrayed as a "Man of Action instead of an "Action Hero" that the character had been in previous commercials.
The new commercial reveals the ingenuity of Michael Power when he rallied taxicabs from a car rental operator and used their headlights to illuminate a street party, which was at its peak before the electric lights went off.
Michael also called a radio station and asked the DJ to play music and as the DJ obliged, the party, which came to a standstill when the lights went off came back to life with enthusiastic youth jumping back into their dancing tracks.
Commenting on the two minute commercial, Mrs Door Platenga, Marketing Director of GGB, said: "This is a new campaign which, more than anything else we have done before, is really in touch with life and with everyday experiences.
"I think Ghanaians are going to be able to relate to the ad and their experience and really enjoy the humour and the inventiveness in the situation that the ads bring to life."
The new TV commercial hits the screens on all national TV networks in Ghana at 2020 hours on Thursday, October 27.
Key members of the Guinness family who participated in the launch were Mr Tomas Foder, Marketing Manager for Africa; Mrs Door Platenga, Marketing Director for GGB; Mr Kojo Andah, Marketing Manager, Stouts, GCB and Pamela Djamson-Tetteh, Corporate Relations Director, GCB. 27 Oct. 05