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Entertainment of Saturday, 12 March 2016

Source: Airtel Ghana

Airtel Trace Music Star train spreads the euphoria of Africa’s biggest music competition

Airtel Trace Logo Airtel Trace Logo

After the launch of Africa’s biggest music competition, Airtel Trace Music Star, Airtel Ghana and TRACE have taken to the major cities in the country to spread the euphoria and engage prospective participants on the innovative music competition through the Airtel Trace Music Star Train.

Speaking on the train, Cornelius Kakrabah Head of Brands & Marketing Communications at Airtel Ghana said, “The Airtel Trace Music Star Train will be moving from city to city bringing the excitement of the competition and giving people the opportunity to win this life-changing competition. We are presently on the University of Ghana campus engaging the students and giving them the opportunity to compete in Africa’s most innovative and biggest music competition.”

“Airtel Trace Music Star is also supporting one of the biggest hall week celebrations in the country, the 64th Legon Hall Week with music powerhouses like Shatta Walle and VVIP during the artiste night. We invite all students to join us on Saturday for a big celebration of music talent at 6pm for the Airtel Nirvana Artistes Night at the Legon Hall University of Ghana.”

He continued, “This season promises to be even more exciting and will see the national winner walk away with a whooping GHC 50,000 prize money and an all-expenses paid trip to Lagos for the Pan African finale.”

“As a leader in Corporate Social Responsibility, we pride ourselves with such great initiatives that unearths and grooms local talents for the international stage. Our partner, Trace is one of the leading music and celebrity platforms in Africa so this gives all competitors’ worldwide media exposure, networking and world class talent grooming that will launch them onto great heights in their music career”, He concluded.

Airtel Trace Music Star is a breakthrough music competition which has simplified the otherwise tedious auditioning processes that typifies most music competitions.

All prospective participants need to do is to simply call the short code 533, record a song and stand the chance of winning a life-changing contract with a record label, a mentorship programme with American singer-songwriter Keri Hilson in Atlanta and worldwide media exposure through various TRACE’s platforms.