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Business News of Monday, 8 October 2018


UK-based men only fashion shop Jennis and Warmann opens Accra branch

Executive men and people within the middle-class who have yearned to look their best in good quality men's wear at reasonable prices will have the opportunity to do so with the entering of the Ghanaian market by one of UK's fashion shops.

This is according to the CEO of the company, Jennis Nana Yaw Asiamah.

Jennis and Warmann is a Ghanaian-owned fashion shop located in the UK with the presence in other European countries and Australia, that specialises in the design, sewing and sales of men's wear, particularly suits.

Narrating the motivation for commencing operations in Ghana, the CEO of Jennis & Warmann explained that he was impressed by the desire of Ghanaians to always look good despite the climate and weather conditions.

He also pointed to the insatiable demand for suits and quality menswear by core of Ghanaian men as a pull factor for the company opening a branch in Accra.

He said men do not have to worry anymore with getting affordable suits, shirts and other compliments to match while maintaining the high quality and standards they wish for.

"The idea of Jennis & Warmann is not just to sell suits. We make suits of course and that’s the primary product that we do. But we want you to walk into the shop as a man and walk out complete so we do our own branded shirts, shoes, ties, accessories to match so if it is, for example, an executive look you are looking for, you come in, you get executive shoe to match, a beautiful shirt to go with it, you get a tie too so by the time you get out, you are well-dressed.

If it for weddings, we do the same. We make sure that once you walk out, you are looking exactly how you are supposed to look. We don’t want you to come get one of our beautiful suit and go get a cheap shirt that does not match with it and then mess everything out. So we don’t just sell them, we dress you so that you look great by the time you walk out of our shop."

Jennis and Warmann CEO disclosed that what makes his outfit stand out in the market is their ability to make suits that are tailor-made for their customers.

He hinted that customers who preferred styles of their choice, or changes made to their London-made suits or dresses could make a request for that to be done to their appeal.

"If you want something created for you, for example, for a special occasion like your wedding or a very big occasion we can create something that is being tailored for you. We take your measurement, we select your fabric, and we have over 300 ranges of fabrics.

We have different linen that you can choose from, we have buttons that you choose from so everything is created based on your style and idea. This how one of our beautiful suits are made" Jennis Nana Yaw Asiamah asserted.