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Business News of Sunday, 9 September 2012

Source: myjoyonline

Agambire wins 2011 CIMG's Marketing Man of the Year

The compelling success story of the Chief Executive Officer of rLG Communications, Roland Agambire was once again rewarded as he was crowned the 2011 Marketing Man of the Year at the 23rd Chartered Institute of Marketing Ghana Marketing Performance Awards held last Saturday.

The rLG CEO took home the most coveted award on the night previously won by Mr. Samuel Amo Tobbin, CEO of Tobinco Pharmaceuticals Group of Companies.

The 38-year-old man who hails from Kassena Nankana one of the poorest districts in Northern Ghana made history as he became the youngest man to have been crowned with the CIMG diadem.

Mrs Ellen Hagan, Chief Executive Officer, L’aine Services, a Human Resource Development organisation, headquartered in Accra was also adjudged the 2011 CIMG Marketing Woman of the Year at the impressive and colourful ceremony held at the Banquet Hall of the State House.

An elated Agambire, who's rLG phones also won the Product of the Year, expressed disappointment that there are no policies that protects the indigenous industries against established foreign companies

According to Agambire, the situation has created an unhealthy competition for his firm explaining that this was one of the reason why people dont't patronise the rLG phones.

The 23rd Marketing Performance Awards rewarded the efforts of 34 individuals and organizations who distinguished themselves in the year under review. The theme for this year's event was The Role of Marketing for Sustainable Multi-Party Politics.

The CIMG President, Mrs Shola Safo Duodu in her address stated that the Ghanaian political terrain requires is better marketing that focuses on current and emerging needs of the electorate.

As Ghana heads to the December 7 polls, Mrs Safo Duodu counseled politicians not to use coercion as a means of appealing to the electorate but rather the ability to convince the electorate about one's candidate character, his policies, leadership potential among others.

The Special Guest of Honour on the evening, Most Rev. Prof. Emmanuel Asante, Bishop of Methodist Church Ghana advised politicians to always employ use of acceptable professional and transparency that will promote a better understanding and trust among the electorate.