Invest in your digital stores – Guru advises fellow artistes

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Guru

Rapper Guru, born Maradona Yeboah Adjei, has advised colleagues in the music industry to set their priorities straight and be focused on making good money to support themselves and their families.

According to him, it’s imperative that colleagues artistes invest in their digital stores to rake in revenue rather than waste time building followership on their social media handles.

To Guru, investing in their digital stores will rake in more revenue that they can invest in their craft but investing in their social presence will just generate likes and comments which does not add anything to their craft or bank account.

“My dear Ghanaian artiste, 1,000,000 Spotify streams equals $7,000 whereas 1 million Instagram followers equals likes and comments with no pay. So set your priority right. Tell the leaders to fix the system in Ghana. Something must change.”

In the wake of coronavirus, the music industry is one which has been severely hit by the pandemic because artistes who depend solely on revenue made from live shows had to stay home with no funds coming in.

Artistes who have invested in building their digital stores will at the moment be receiving some monies for their upkeep as the country fights the deadly disease.