Business News of Monday, 26 May 2014


Digital marketing summit begins next week

Brandschool of South Africa and PopOut from Ghana will host the maiden edition of the annual Digital Marketing Summit 2014 in Ghana on the theme:“Developing Strategies for Social Media and Mobile Marketing in Africa” on Saturday, May 31.

The summit is informed by the fact that technology is fast changing how businesses do their marketing and advertising to reach their customers who are now online or connected to the internet.

A release from PopOut said the “Digital Marketing Summit 2014 promises to be the biggest gathering of industry experts with tested and practical experiences in social media and mobile marketing across Africa, as well as businesses who want to engage their customers and target markets using the power of innovative technologies”.

It said the main speakers would include Lorraine Landon, BrandSchool - Digital Marketing Consultant at SocialCapital Consulting, South Africa; Lauretta Ngakane, BrandSchool - Mobile Marketing Specialist, South Africa; Munier Kearns, BrandSchool - Digital Manager at Redworks Ogilvy, South Africa; and Ugochukwu Ezeagwula, Founder and CEO, Identita Brand Concepts Limited, Nigeria.

The release said the speakers for this year had enviable industrial experience, having worked on many leading brands and blue chip organisations such as MTN Nigeria, Vodacom, Telkom, Dell, SANTACO, Mercedes-Benz, Steers, Wimpy, Mugg & Bean (Famous Brands), Edcon, NuMetro, Chanel, Discovery, DHL, Nedbank, Accenture, IBM,, African Bank, Yellow Pages, Nashua Communications, Carshop, Altrisk, Red Bull, Land Rover, Colgate, Leisure Books, Kimberley-Clark, Pepsi Nigeria, STB McCann, Kanekalon, Kr8ativ Krest, and Bayer.

It said participants would at the end of the summit learn to understand social media: concepts, principles and trends (Facebook, Twitter, Google Plus, YouTube & LinkedIn); know about the principles of social media marketing; while appreciating the advantages of using social media for business engagement.

They will also know about application of social media across various industries; case studies on how social media has been used effectively in Africa and globally; understand mobile marketing; learn how to use key mobile technology options, as well as know the creative ways to use WhatsApp for business.