Business News of Monday, 3 December 2012

Source: myjoyonline

New Malta Guinness bottle unveiled

Hundreds thronged the Independence Square in Accra to witness the launch of a new bottle for Guinness Ghana Breweries Limited’s (GGBL) premium malt drink, Malta Guinness.

During a grand ceremony which took place on Saturday night, December 1 2012, GGBL hosted an iconic event dubbed ‘Top of the World Celebration” which saw performances by the internationally acclaimed hip hop artistes P-Square from Nigeria, Ghana’s fastest Rapper and BET award winner Sarkodie, as well as the King of Africa’s Dance Hall Samini live in action.

Managing Director of GGBL Peter Ndegwa stated: ‘The fantastic new bottle for Malta Guinness is a direct response to calls from the modern and dynamic consumers of Malta Guinness -Africa’s No. 1 malted non-alcoholic drink and the most adored non alcoholic brand in Ghana - and as a business, we deem it very important that we offer our consumers good quality products packaged in the most exciting and innovative way for maximum satisfaction.”

“Malta Guinness, unlike some other Malt drinks, is brewed. It is made from the finest ingredients carefully selected and processed to deliver that great tasting liquid that is a delight to many consumers”, Mr Ndegwa noted.

Unveiling the new bottle, the Marketing Director of GGBL Agnes Essah said: “Malta Guinness has been part of our Ghanaian heritage for over 20 years. Since its launch in 1989, Malta Guinness has consistently satisfied consumers’ demand for a quality malt drink, filled with goodness, energy and vitality.”

She said the new Malta Guinness bottle offer consumers 10% more drink at the same price. The new bottle is 330ml and the old is 300ml; the recommended retail price still remains GHc 1.40

She added that “this memorable event is to celebrate and reward our loyal consumers and trade partners for making Malta Guinness the No. 1 non- alcoholic malt drink".

“The new distinctive and contemporary Malta Guinness bottle still contains the same liquid that consumers have known and loved for years; packed with all the goodness, energy, and vitality,

“Same rich taste, fantastic new bottle”, more liquid for the same price …”