Business News of Friday, 2 March 2012

Source: citifmonline

Vodafone continues to give value to customers

In the past twelve months, Vodafone Ghana has proven its commitment to give their customers the best value for money in the market. Customers have access to a number of call plans which are designed to give them choice, flexibility and above all, value which allows the customer to do more with their credit.

Vodafone customers are given a greater choice of call plans which best suits their lifestyle and does not restrict the value they get from their choices because the organisation is obsessed with understanding the needs of their customers.

Their latest 138 call plan is one example. It is an evolution of the original 8080 plan which offered a flat rate of eight peswas a minute to all networks all day every day. This rate continues to offer the lowest call rate to other networks and gives customers the power and flexibility to make calls knowing they are getting the best value at all times.

Tara Squire, Head of Consumer Marketing for Vodafone Ghana commented on Vodafone’s commitment to give their customers the best value for money in the market. ‘We believe our customers should get more out of the credit they buy. The fact that this call plan is doing extremely well proves that we are tapped into the needs of our customers. They can be assured that whatever call plan we offer them will be the best in value in the market’

The new plan also incorporates valuable customer insight which has informed the reduction in Vodafone to Vodafone call in the early mornings between 5-7am and late night between 9-11pm. Customers who regularly make calls at these times enjoy a call rate of 1Gp a minute. At the weekend, Vodafone customers who make calls to other Vodafone numbers do so at a reduced rate of 3 Gp a minute based on their usage in the week.

Tara further explains ‘The needs of our customer are central to all our product designs. Ghanaians are family centric and like to use the weekend to stay in touch with their family; the 3 Gp tariff makes it easy for our customers to make calls without having to worry about the cost of the call.’