Health News of Saturday, 26 October 2013
Fans of Vodafone’s multiple award-winning television programme, HeatlhLine, have raised over GHc15,000 to pay for additional surgeries for patients in need of urgent medical attention. The surgeries will be carried out during Season 4 of the TV show that will be launched soon.
HealthLine is Ghana’s favourite TV show, having won TV Program of The Year for two years in a row, since its launch in 2011. The television show caters for the full cost of surgeries for people suffering from various defects and life threatening conditions who otherwise cannot afford to pay for their medical bills. Vodafone Ghana always gives customers the opportunity to be a part of the programme by donating through a short code.
Part of the show focuses on providing the full cost of surgeries, for patients from deprived communities who cannot afford the costs for their medical care. Following the launch of HealthLine, several viewers got in touch with Vodafone to express their desire to contribute to the programme. This was made possible with the introduction of the *133# shortcode, which gave viewers the opportunity to donate anything from 0.50 pesewas to GHc20.
Head of Brand and Corporate Communications for Vodafone Ghana, Carmen Bruce - Annan, was grateful for the donations and public support. “I want to thank everyone who donated, we are overwhelmed with the response and will continue to give fans the opportunity to donate more in the future
Healthline, has supported and transformed the lives of hundreds of Ghanaians who have undergone various surgeries for life-threatening conditions including hydrocephalus, cataract, hernia, fibroids and heart-related problems just to mention a few. It has also educated and demystified various myths on health related conditions. Production is underway for Season 4.