Business News of Tuesday, 19 March 2013
Source: Graphic Business
Standard Chartered Bank has re-launched its deposit-mobilising promotion, dubbed “Key 2 riches Reloaded” and enhanced the grand prize, a luxurious saloon car, Porsche Cayenne.
The re-launch complements an earlier promotion introduced last year that had a Rover MG750 saloon car as the ultimate prize. The bank explained that the promotions were part of efforts to deepen relationship with its customers.
The promotion will run from March 18, 203 to June 30, 2013 and all existing and new account holders can win prizes if they deposit GH?300 into their accounts continuously.
At a ceremony to launch the promotion in Accra, the Executive Director of Consumer Banking at Standard Chartered Ghana, Mr Andrew Okai, said “we will remain closer to our customers and continue to provide them with need-based solutions” adding “this promotion is our way of rewarding our loyal customers.”
He said an outstanding feature of the promotion was that they had elevated it to the digital space where everything was seamless.
“From the time the customer makes a deposit to when the winner is eventually picked, there is relatively no human intervention. This is another first in the industry and reinforces our brand promise of being here for good,” he said.
Mr Okai said the promotion would run in all 23 branches of the bank across the country, with each customer standing an equal chance of winning either the ultimate prize or consolation prices such as LED TVs, iPads, home appliances, trips for two to Dubai and other souvenirs.
The Business Promotions Manager of the National Lottery Authority (NLA), Mr Ekow Incoom, said the collaboration between the bank and NLA to run the promotion was meant to excite the bank’s current and prospective customers and make their experience of saving with them even more rewarding.
“We, therefore, associate with the bank in presenting an equal opportunity to all people, both in good and bad times, and hope they experience the development this promotion promises through a fair transparent process accepted by all,” he said.
There would be a mini draw in May 2013 with the grand draw slated for July 2013.