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Business News of Friday, 21 December 2012

Source: B&FT

Ecobank rewards loyal customers

About 34 customers of Ecobank Ghana Limited have received various prizes at a mini draw held in Accra as part of the ‘Ecobank win big promotion.’

Among the prizes were Home theatre sets, Laptop computers, Blackberry phones, LCD television set.

Mr. George Mensah-Asante, Executive Director of Domestic Bank, Ecobank Ghana said, the company declared the year 2012 as a year for its customers and the event is a way of rewarding them.

“For us at Ecobank, our key survival strategies have been geared towards customer and employee retention, with the ultimate aim of building long term loyalty for mutually beneficial relations

“And it is in this regard that we thought it wise to introduce the ‘win big promo’ to say big thank you to our customers for standing by the bank throughout all the years of reforms,” he said.

He said the bank wants to show to its valued customers that it cherishes their contribution, which has propelled the bank into the number one position, based on size, and it also willing to reciprocate the customers’ goodwill with the prizes.

He said the bank is working to improve customer care delivery at all customer touch-points to ensure complete satisfaction for its customers on all business fronts.

Mr. Mensah-Asante said the ‘win big promo’ is real and urged all customers to take part in the big draw which is slated for 14 February 2013, adding customers stand the chance to win the ultimate prizes of the Mercedes Benz C Class Sports Package, BMW 1 Series, 3D Cinema TV and a living room plus dining furniture set.

He said to be part of the promotion customers are required to open or maintain personal current or savings accounts at any branch and pay in fresh deposits of GH¢250.

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