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Business News of Tuesday, 11 September 2012

Source: Daily Guide

PENTEX Fair Ends

The maiden edition of the Pentecost Trade Exhibition (PENTEX 2012) ended at the Ghana International Trade Fair site in Accra on Saturday on a high note.

The 10-day fair attracted over 600 exhibitors and hundreds of visitors ranging from local to international businesses who sought local agents to enhance their businesses.

Organized by the Men’s Ministry of the Church of Pentecost, in collaboration with Ghana Pentecostal Charismatic Council, the fair was aimed at promoting local businesses owned by members of the church and other Christians to contribute to the economic development of the country.

It was themed “accelerating the growth of entrepreneurship and industry for sustainable development.”

The exhibitors, who showcased innovations, technologies, products and services, praised the organizers for their efforts.

Though some of the exhibitors complained of poor sales during the fair, others acknowledged that sales went up on weekends when the fair recorded more visitors.

Beatrice Ohene, Chief Executive Officer (CEO) of Shabee Enterprise, a Tema-based local company that manufactures hair products, honey and other products said “publicity was not enough.”

Mrs. Ohene, the owner of the over 15-year-old company, admitted that they made some significant sales, adding “it was not like other fairs that I have participated in.”

Murphey Ohene, Marketing officer of Tiwajo Industry, who was seen promoting a neatly packaged Paridox Alata Samina, was full of praise for the organizers.

He explained that the strategic position of his stand helped him to attract many visitors.

He said at times he resorted to what he described as “aggressive marketing” and lured people to his stand with promotional sales.

Beatrice Asante, Manager of Dor Events, was hopeful that the next event would “be better and would be more publicized.”

Emmanuel King Arthur of Multi Bellar, who said he heard about the fair at the local branch of his church, expressed similar sentiments and called for enough advertizing to wipe up the interest of the public.

He recommended the introduction of more entertainment packages aside the gospel rock show, which was held on weekends.

Seminars were organized for participants and young entrepreneurs on various topics during the fair, which was opened by the Chairman of the Church of Pentecost.