Vodafone unveils new brand

Accra, Nov. 23 GNA - Vodafone Ghana has unveiled its new brand commercial 'The Chase' as part of its brand promise 'Power to you' that empowers Vodafone customers to take full advantage of life's opportunities. 'The Chase' shows a girl who gets upset with her boyfriend who stops at nothing to win her back. All along the way, Vodafone supports his efforts to win her back through a range of communication solutions, eventually enabling him to achieve his goal. 'The Chase' commercial was premiered at the Danquah Circle, Obetsebi Lamptey Circle and the Caprice Intersection, Kokomlemle last night, a statement from the Vodafone Corporate Communications on Wednesady and copied the Ghana News Agency, GNA said.

"Vodafone Ghana through 'The Chase', demonstrates its leading position as a total telecommunication provider with a wide range of voice, mobile and data products and services that empower customers to achieve their goals," the statement said.

Vodafone Ghana's brand promise 'Power to you' heralded the introduction of ground-breaking initiatives into the Ghanaian market including the 8Gp promotion that enables customers to talk more for less across networks and the first daily and weekly bundle packages on Blackberry. Recently, Vodafone Ghana launched 'ICONS: - Divas Edition' reality show that empowers females aged 18-30 with musical talents to make their dream a reality.

Vodafone Ghana is an operating company of Vodafone Group Plc., the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone Ghana is a total communications solutions provider - mobile, fixed lines, internet, voice and data - and is currently unmatched in providing fixed line and internet services. 24 Nov. 10