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Ghana MTN Radio (Code 1303) Scam, RipOff or Daylight Robbery?

I recently got an SMS message on my cell phone from MTN Short Code 1303 informing me as follows:

"Congratz, U have successfully subscribed to MTN Radio. Enjoy one month free subscription. Monthly subscription fee is 30p and 1p per minute for listening"

I NEVER subscribed to this MTN radio 1303 service. They (MTN Radio - Short Code 1303) decided on their own to deduct a monthly fee from my account? This is highly unethical! Broad daylight robbery, if you ask me. They dont even tell me how I can even stop the subscription - that is if perchance I wanted to try it in the first place.