Fewer the songs released, longer the fame last

Fame fades away just like everything under this sun has a season. All things shall come to an end, but one's expiring date can only be prolonged should they carefully put certain measures at work.

Since last year, Dancehall artiste, Shatta Wale has been very visible and that even contributed to his winning of the overall artiste of the year at the Ghana Music Awards.

However, I have made notice of some things that I would want his management take note of; that is if they really want him to remain relevant in the minds of Ghanaians for a long time.

My first suggestion has to do with the sound quality of his works, on several occasions have I spoken his sound quality yet I am not satisfied with his sound output. I doubt if he has noticed this and may be working on improving it, but it has been same since the time of Adam.

Secondly, I am worried about how quick he releases his songs although some people would say it was the frequent release of his songs that made him a household name.

But I don't think this will help him at this of his career because this is a career-stage Shatta needs to take his time recording everlasting music; music that can stand the test of time. Music that can sell him everywhere he goes; not music that comes today, people hail it, and tomorrow it is gone.

With the rate at which he releases his songs, music fans would soon be fed up with his works. He needs to let his fans digest a song before adding another one. As an artiste, you must let your fans hunger for you.

The tendency of releasing songs almost every week like he does, it kills versatility. There is a high tendency of repeating things you have done in one song in another, and if that happens, you sound similar on a couple of songs and your songs become monotonous.

To me alone, his management should let him pull the reins on the frequency of his releases that I am not sure letting your fans yearn for you or hunger for you would keep you out of the music scene.

Some spacing of at least six months intervals would do Shatta Wale a lot of good. If that is not done, time will come no one would feel enthused about songs he churns out. This is a free consultation to the self-acclaimed dancehall king in Ghana.

A word to the wise is from Kwame Dadzie.